R.I.C.O. (Real Individuals Conquering Obstacles) is an inspiring Detroit-based brand founded in 2021 by Rico and Rikayla Seatts. The vision behind R.I.C.O. is to highlight the universal truth that everyone faces challenges, but perseverance and faith can lead to achieving our dreams. After years of conceptual development, the brand was revitalized for its much-anticipated release in the fall of 2024 and is now also available in East Lansing. R.I.C.O. serves as a powerful reminder to never let obstacles hinder your journey to greatness.